This is a perfect example of why you don’t want programmers branding your applications. The original name on this prehistoric Electronic Commerce program from the BudNET team at A-B was “A-B Wholesaler Electronic Commerce Alternative Initiative.” After I stopped facepalming, I rebranded the application “EasyKey EC” and designed this logo.

The Marketing Team at Aclara usually handled product cutsheets, but this redesign of the format trickled down to my desk when they were booked and a tradeshow loomed.